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AN ASSESMENT OF THE IMPACT OF MEDIA ON CONFLICT MANAGEMENT IN UGANDA: A CASE STUDY OF RADIO SIMBA 97.3 STATION (Issue 4)

The study's goals were to investigate the availability of the news media and the different types of coverage provided by the media in Uganda as a whole to what extent which media escalated and/or de-escalated disputes, and how specific individual characteristics (age, gender, social status, where they live, and religion) were impacted by media. It also sought to assess the impact of media on conflict resolution in Uganda with the use of the example of radio Simba 97.3 station. According to the research, a very big percentage of respondents believed that the media actively promoted hate speech, followed by a large percentage (33.2%), a small percentage (20.7%), a very tiny percentage (1.2%), and a very small percentage (11.6%). According to this data, 52.8% of the participants thought the media considerably supported hate speech, 20.7% agreed to a minor amount, and 26.6% disagreed. As a result, media heavily promoted hate speech. This will assist in minimizing the disparities in coverage to objectify identify areas of disagreement and acceptance with a view to promoting peaceful resolution to the issues at hand.

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