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Metropolitan Journal of Academic Multidisciplinary Research
Volume 4 - Issue 10 (November)

Effect Of Social Media On Academic Performance Of Learners In Uganda. A Case Study Of Secondary School Students In Bugweri District

Authors: Basengani Rogers1 , Dr. Sekiswa Peter2

Keywords: Social media, academic performance, digital learning, secondary schools

The study investigated the effect of social media on the academic performance of learners in secondary schools in
Bugweri District, Uganda. The objectives of the study were to find out the reasons why students used social media, to
determine how social media could be used as a platform for educational learning, and to establish the relationship
between social media usage and academic performance. A mixed research design, combining both qualitative and
quantitative approaches, was adopted to collect comprehensive data from 500 respondents drawn from five secondary
schools in the district. Data were obtained through questionnaires and interviews and analyzed using multiple linear
regression analysis. The results revealed that the most common reasons for social media use among students included
communication with friends, entertainment, and information sharing, while only a small proportion used social media
primarily for academic purposes. The regression results showed a significant positive relationship between educational
use of social media and academic performance (β = 0.684, p < 0.01), while excessive non-academic use had a negative
influence on students’ grades (β = -0.529, p < 0.05). It was concluded that social media could serve as a valuable
educational tool if appropriately managed and integrated into teaching and learning activities. However, its misuse for
entertainment and social networking contributed to poor time management, reduced concentration, and lower
academic achievement among learners. The study recommended that schools should integrate social media platforms
such as WhatsApp, Google Classroom, and YouTube into their instructional methods to enhance interactive learning.
There should also be continuous digital literacy programs to sensitize students on responsible use of social media.
Furthermore, teachers and parents should provide guidance and supervision to ensure that students use online
platforms productively. The government and education stakeholders were encouraged to develop clear policies to
regulate the use of social media among learners and invest in digital infrastructure to support e-learning.
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Employee Motivation and Service Delivery in Commercial Banks: A Case of Centenary Bank Kabale Branch.

Authors: Dr Munyakigezi Paul1 , Kobusingye Prudence2

Keywords: Employee Motivation, Service Delivery, Intrinsic Motivation, Extrinsic Motivation, Commercial Banks, Centenary Bank

This study examined the influence of employee motivation on service delivery in commercial banks, with a specific
focus on Centenary Bank Kabale Branch. The objectives of the study were to identify the key intrinsic and extrinsic
motivational factors influencing employee performance, to assess the level of service delivery as perceived by both
employees and customers, and to determine the relationship between employee motivation and service delivery
outcomes. A cross-sectional research design was employed, and data were collected from both employees and
customers through questionnaires and interviews. Multiple linear regression analysis was conducted to determine the
statistical relationship between the variables. The results revealed that intrinsic factors such as recognition, career
growth, and sense of responsibility had a significant and positive effect on employee performance, while extrinsic
factors including salary, incentives, and working conditions also showed strong predictive power on motivation.
Service delivery was found to be significantly influenced by employee motivation, particularly in areas of service
timeliness, customer satisfaction, and employee courtesy. The findings further showed that recognition (β = 0.512, p
< 0.01), salary and incentives (β = 0.463, p < 0.01), and service timeliness (β = 0.476, p < 0.01) were the strongest
predictors of enhanced service delivery outcomes at Centenary Bank Kabale Branch. It was concluded that employee
motivation was a critical determinant of service delivery effectiveness within the branch. Both intrinsic and extrinsic
motivators played complementary roles in shaping employee performance and customer experiences. Banks that
invested in both recognition and career development, alongside fair compensation and conducive work environments,
recorded improved levels of service delivery, customer satisfaction, and overall organizational performance. The study
recommended that Centenary Bank Kabale Branch should strengthen employee recognition systems, improve salary
and incentive structures, and provide continuous training and career development opportunities to sustain motivation.
Furthermore, management should adopt a customer-centric approach by promoting service timeliness, courtesy, and
reliability while embracing supportive leadership practices that encourage employee participation and engagement.
Continuous monitoring and evaluation of motivation and service delivery strategies were also recommended to ensure
responsiveness to changing employee and customer expectations.
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Employee Motivation and Service Delivery in Commercial Banks: A Case of Centenary Bank Kabale Branch.

Authors: Dr Okee Jill Margaret1 , Kalikola Jacob2

Keywords: : Employee Motivation, Service Delivery, Intrinsic Motivation, Extrinsic Motivation, Commercial Banks, Centenary Bank

This study examined the influence of employee motivation on service delivery in commercial banks, with a specific
focus on Centenary Bank Kabale Branch. The objectives of the study were to identify the key intrinsic and extrinsic
motivational factors influencing employee performance, to assess the level of service delivery as perceived by both
employees and customers, and to determine the relationship between employee motivation and service delivery
outcomes. A cross-sectional research design was employed, and data were collected from both employees and
customers through questionnaires and interviews. Multiple linear regression analysis was conducted to determine the
statistical relationship between the variables. The results revealed that intrinsic factors such as recognition, career
growth, and sense of responsibility had a significant and positive effect on employee performance, while extrinsic
factors including salary, incentives, and working conditions also showed strong predictive power on motivation.
Service delivery was found to be significantly influenced by employee motivation, particularly in areas of service
timeliness, customer satisfaction, and employee courtesy. The findings further showed that recognition (β = 0.512, p
< 0.01), salary and incentives (β = 0.463, p < 0.01), and service timeliness (β = 0.476, p < 0.01) were the strongest
predictors of enhanced service delivery outcomes at Centenary Bank Kabale Branch.
It was concluded that employee motivation was a critical determinant of service delivery effectiveness within the
branch. Both intrinsic and extrinsic motivators played complementary roles in shaping employee performance and
customer experiences. Banks that invested in both recognition and career development, alongside fair compensation
and conducive work environments, recorded improved levels of service delivery, customer satisfaction, and overall
organizational performance.
The study recommended that Centenary Bank Kabale Branch should strengthen employee recognition systems,
improve salary and incentive structures, and provide continuous training and career development opportunities to
sustain motivation. Furthermore, management should adopt a customer-centric approach by promoting service
timeliness, courtesy, and reliability while embracing supportive leadership practices that encourage employee
participation and engagement. Continuous monitoring and evaluation of motivation and service delivery strategies
were also recommended to ensure responsiveness to changing employee and customer expectations.
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Extracurricular Activities And Academic Engagement Of Students In Kisoro District: A Case Study Of Kagezi Primary School

Authors: Sabiti Moses1 , Zigira Sam2

Keywords: Extra-curricular activities, academic engagement, teacher encouragement, parental support, holistic education, Kagezi Primary School

The study investigated the relationship between participation in extra-curricular activities and students’ academic
engagement at Kagezi Primary School in Kisoro District. The objectives of the study were to determine the level of
participation in extra-curricular activities, establish the level of students’ academic engagement, and analyze the
relationship between participation in extra-curricular activities and students’ academic engagement. The study adopted
a correlational research design using both quantitative and qualitative approaches. Data were collected from pupils,
teachers, and school administrators using questionnaires and interviews. Multiple linear regression analysis was
employed to determine the predictive power of extra-curricular participation on academic engagement. The results
revealed that the level of participation in extra-curricular activities at Kagezi Primary School was moderately high,
largely influenced by the availability of sports facilities, teacher encouragement, peer influence, and parental support,
which collectively explained 57.6% of the variation in students’ participation levels. Similarly, the level of academic
engagement among pupils was found to be significantly influenced by teacher feedback, classroom environment,
motivation, and parental involvement, accounting for 61% of the variation in engagement. The study further
established that participation in extra-curricular activities had a strong and positive relationship with students’
academic engagement, explaining 63% of the variation in academic engagement levels. This implies that pupils who
actively participated in sports, music, debates, and leadership activities were more attentive, disciplined, and motivated
in their academic work compared to their less-involved peers. The study concluded that extra-curricular activities play
a critical role in enhancing academic engagement among primary school learners. Participation in non-academic
programs was found to foster teamwork, discipline, self-confidence, and leadership qualities that significantly
contribute to improved academic performance. Furthermore, the study concluded that teacher involvement, parental
support, and a conducive learning environment are essential in sustaining both co-curricular and academic
engagement. It was recommended that the school administration, in collaboration with the Kisoro District Education
Department, should invest in adequate sports and cultural facilities and ensure regular maintenance of play areas and
equipment. Teachers should be empowered through training and motivation to guide students in both academic and
co-curricular programs. Parents and the community should be sensitized on the importance of holistic education and
encouraged to participate in school activities. Additionally, extra-curricular activities should be integrated into the
school curriculum to ensure sustainability and equitable participation. The Ministry of Education and Sports should
also develop policy frameworks and monitoring systems to promote and evaluate co-curricular engagement as part of
national education quality standards.
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Financial Accountability And Service Delivery On Organisation Performance In Uganda: The Case Of Kasanda District Local Government.

Authors: Ssenyondo Kizito1 , Freeman Crispus2

Keywords: Financial Accountability, Service Delivery and Organisation Performance

This study was set to establish the relationship between financial accountability and service delivery in Kasanda
district. It was guided by three objectives: To examine the effect of financial planning on service delivery in
Kasanda district; to assess the effect of financial reporting on service delivery in Kasanda district; and to establish
the effect of budgetary control on service delivery in Kasanda district. The study adopted a cross-sectional survey
to find out the opinions, attitudes, preferences and practices related to financial accountability and service delivery.
The participants were drawn from technical officers, elected representatives (councillors), and civil society who
constituted a target population of 150 study units. Using simple random and purposive sampling techniques, a
sample size of 108 individuals was selected. Data were collected through questionnaires and interviews, and
analysed using correlation and regression statistical techniques with the aid of SPSS. Budgetary control and
financial reporting significantly affect service delivery while financial planning is not significant. The study
concluded that financial accountability has a significant relationship with service delivery. This study extends the
relevancy of the agency theory in explaining the relationship between financial accountability and service delivery.
In recommendation, local governments should promote citizen participation, especially in budgeting activities to
improve service delivery. There should be a study of other factors, other than financial accountability, that affect
service delivery in Local Governments in Uganda.
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Gender Inequality And Family Stability In Rakai District: A Case Study Of Ddwaniro Sub County

Authors: Muwonge Joas1 , Ahumuza Audrey2

Keywords: Gender inequality, Family stability, Patriarchy, Women’s empowerment, Household decisionmaking, Gender-based violence, Ddwaniro Sub-county

The study investigated the relationship between gender inequality and family stability in Ddwaniro Sub-county, Rakai
District, with the aim of understanding how disparities in power, resource control, and opportunities between men and
women affect household cohesion and well-being. Using a descriptive research design and survey data from 240
respondents, the study revealed that 75% of participants acknowledged a strong and direct link between gender
inequality and family instability, while 25% disagreed. The findings indicated that gender-based disparities in
decision-making, economic participation, and access to resources were central contributors to household conflict,
tension, and dysfunction. The research established that economic disempowerment of women, characterized by
limited access to productive assets and income-generating opportunities, created financial dependency and stress that
weakened family relationships. Furthermore, entrenched patriarchal norms concentrated power in the hands of men,
marginalizing women’s voices in household affairs and perpetuating resentment and dissatisfaction. The study also
revealed that intergenerational transmission of gender-biased attitudes reinforced these inequalities, sustaining cycles
of instability across generations. It was concluded that gender inequality constituted a fundamental barrier to achieving
family stability in Ddwaniro Sub-county. Families functioned as microcosms of broader societal structures, and when
inequality was embedded in those structures, it naturally manifested in domestic conflict and instability. The study
emphasized that addressing family instability requires dismantling systemic gender-based disparities and promoting
equal participation of men and women in household decision-making, economic production, and social
responsibilities. The study recommended a multi-dimensional approach to address gender inequality. It called for the
promotion of women’s economic empowerment through accessible financial inclusion programs such as village
savings and loan associations (VSLAs), business skills training, and financial literacy education.
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Impact of Digital Media on Children’s Well Being In Kampala Capital

Authors: Naluvubi Racheal1 , Dr. Friday Christopher2

Keywords: Digital Media, Children’s Well Being and Kampala Capital

This study investigated the impact of digital media on children's well-being in Kampala Central, focusing on physical
health, mental and emotional well-being, academic performance, and social development. Utilizing a cross-sectional
research design, the study employed both qualitative and quantitative methods, gathering data from a sample of 109
participants selected from a population of 150 through simple random and purposive sampling techniques. Data
collection involved self-administered questionnaires and interview guides, analyzed using SPSS version 22. Key
findings reveal significant concerns regarding excessive screen time, with 45.9% of respondents acknowledging its
negative effects on physical health, including obesity and poor posture. Additionally, there is a nuanced understanding
of digital media's role in education, with many recognizing its potential to enhance access to information and facilitate
collaborative learning, while also expressing worries about its impact on academic performance. The study concludes
that a complex interplay exists between digital media consumption and various facets of children's health and
development. Recommendations emphasize the need for educational programs on digital literacy for both children
and parents, initiatives promoting physical activity, clear guidelines for screen time, and strategies to improve sleep
hygiene. These measures aim to foster a balanced approach to digital engagement, ultimately promoting the overall
well-being of children.
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Impact Of Infrastructure Development On Tourist Satisfaction: A Case Of Fortportal City.

Authors: Gwokyalya Flavia1 , Lunyoro Florence2

Keywords: Infrastructure, Development, Tourist and Satisfaction

The study was about tourism infrastructure development on the tourists’ satisfaction in fort portal city The study
was aimed at achieving the following objectives; examine the effects of tourism infrastructure development on
tourists’ satisfaction, to examine the effects of cultural image on tourists’ satisfaction and to examine the effects
of infrastructure factor on tourists’ satisfaction. The study discovered that despite the importance of infrastructure
development on the tourism sector very few papers have tried to explore the relationship of tourism infrastructure
development on tourists’ satisfaction in Uganda. This creates the question of what is the impact of infrastructure
development on the tourists’ satisfaction in the Ugandan Economy. 36 respondents were selected to give their
views about tourism infrastructure and tourist satisfaction and closed ended questionnaire was the main tool used
to collect the responses from the different respondents. We used across sectional research design and a quantitative
approach. Findings showed that there was a very significant effect between tourism infrastructure and tourist
satisfaction; cognitive and tourist satisfaction; and, infrastructure factor and tourist satisfaction. The study
therefore, recommends that improvement of tourist satisfaction requires a good tourism having facilities, cognitive
images for instance the tourist attractions, accommodation and infrastructure.
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Impact Of Technology On Traditional Mass Media A Case Study Of New Vision News Paper

Authors: Kasozi Brian1 , Freeman Crispus2

Keywords: Technology, Traditional Mass Media, New Vision, Digital Transformation, Uganda, Content Consumption.

This study ascertained the impact of technology on traditional mass media at New Vision in Uganda. A crosssectional survey design was employed, utilizing questionnaires and interviews with a sample of 157 employees.
The results revealed that the primary impact was keeping the public up-to-date with current affairs (46%),
followed by improved information access via the internet (29%). Technology's main effect was creating a
"network society," fundamentally altering news gathering, packaging, and dissemination. The study concluded
that technology has irreversibly transformed media operations and audience consumption patterns. It was
recommended that New Vision should separate its digital ventures from its core print business to build new
revenue streams, enhance credibility, and implement subscription models for its online content. Credibility was
identified as a critical factor for future success.
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Influence Of Customer Experience Aspects Of Digital Technology On The Accessibility And Usability Of EImmigration Service Portals By Clients.

Authors: Katushabe Ian1 , Dr. Namara Asiimwe2

Keywords: Customer Experience, E-Immigration, Digital Government, Usability, Accessibility, Service Portals

This study was conducted to investigate the influence of customer experience aspects of digital technology on the
accessibility and usability of e-immigration service portals in Uganda. A cross-sectional survey design was employed,
and data was collected from 293 clients who had utilized the National Citizenship and Immigration Control (NCIC)
digital services. The collected data was analyzed using both SPSS and STATA software, with a focus on regression
analysis to determine the nature and strength of the relationship. The results revealed a strong and statistically
significant positive relationship. The model summary indicated a correlation coefficient (R) of 0.744 and an R-squared
value of 0.554, demonstrating that 55.4% of the variation in the effectiveness of Immigration Services could be
explained by variations in customer experience. The ANOVA test further confirmed the model's robustness, yielding
an F-statistic of 361.497 which was significant at the 0.000 level. The coefficients analysis showed an unstandardized
coefficient (B) of 0.875 for customer experience, indicating that for every one-unit improvement in customer
experience, there was a corresponding increase of 0.875 units in service effectiveness. The study concluded that
customer experience encompassing portal usability, information clarity, accessibility, and support responsiveness is a
major and statistically significant determinant of the effectiveness of e-immigration services. The null hypothesis was
rejected, confirming that customer experience aspects have a profound and predictable impact on service outcomes. It
was recommended that the NCIC should prioritize continuous user-centric design improvements to the e-immigration
portals, focusing specifically on enhancing interface intuitiveness, streamlining the application processes, and
providing multi-channel, responsive support services. Furthermore, institutionalizing a continuous feedback
mechanism to regularly capture and integrate user experience data is crucial for sustaining service improvements.
These actions are essential for boosting client satisfaction, operational efficiency, and the overall success of Uganda's
digital transformation in public service delivery.
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