MJAMR

Budgeting and Financial Performance of Companies: A Case Study of Ken Productions Ltd

Agwang Betty1, Okee Jill Margaret2


Abstract

This study examined the relationship between budgeting and the financial performance of companies, using Ken Productions Ltd as a case study. Budgeting is a central instrument of financial planning and control through which companies allocate resources, monitor performance, and pursue their objectives. The study investigated how budget planning, budgetary control, budget participation, and budget monitoring relate to financial performance measured in terms of profitability, cost efficiency, and revenue growth. A cross-sectional survey design with a mixed-methods approach was adopted, and data were collected from 120 respondents comprising managers, finance staff, and departmental heads using structured questionnaires and interviews. Descriptive statistics, Pearson correlation, and regression-based path analysis were used. The results revealed a strong positive and significant relationship between budgeting and financial performance (r = 0.67, p < 0.01), with the budgeting dimensions jointly explaining 66.0% of the variance in financial performance (R² = 0.660). Budgetary control and budget planning emerged as the strongest predictors. The study concludes that sound budgeting practices significantly enhance financial performance and recommends strengthening budget planning, control, and participation.

Keywords

budgeting financial performance budgetary control budget planning Ken Productions Ltd Uganda
Metropolitan Journal of Academic Multidisciplinary Research

Cite This Article

Agwang Betty1 & Okee Jill Margaret2 (2026). Budgeting and Financial Performance of Companies: A Case Study of Ken Productions Ltd. Metropolitan Journal of Academic Multidisciplinary Research, 5(8). https://journals.miu.ac.ug/pages/article.php?article_id=555