Journal
Metropolitan Journal of Academic and Applied Research
MJAAR
Corporate Social Responsibility and Organisational Performance: A Case Study of MTN Uganda
Kaidu Jovia, Kirwisa Matovu
| Journal | Metropolitan Journal of Academic and Applied Research (MJAAR) |
| Volume / Issue | Vol. 5, No. 8 |
| Published | 31 August 2026 |
| ISSN | 3006-6417 |
Abstract
This study examined the relationship between corporate social responsibility (CSR) and organisational performance, with reference to MTN Uganda. As stakeholders increasingly expect enterprises to act responsibly towards society and the environment, CSR has become a strategic concern linked to organisational performance, yet its effects in the Ugandan corporate context remain under-examined. The study investigated how community investment, environmental responsibility, ethical practices, and employee welfare relate to organisational performance. A cross- sectional survey design with a mixed-methods approach was adopted, and data were collected from 185 respondents comprising employees, managers, and selected stakeholders using structured questionnaires and interviews. Descriptive statistics, exploratory factor analysis, Pearson correlation, and structural (path) analysis were used. Factor analysis confirmed the construct validity of the CSR dimensions, which loaded onto coherent factors and explained 68.7% of the variance. The results revealed a strong positive and significant relationship between CSR and organisational performance (r = 0.68, p < 0.01), with the CSR dimensions jointly explaining 66.0% of the variance in organisational performance (R² = 0.660). Community investment (β = 0.32) and ethical practices (β = 0.29) emerged as the strongest path predictors. The study concludes that CSR significantly enhances organisational performance and recommends strengthening community investment, ethical practices, and stakeholder engagement.
Keywords
corporate social responsibility
organisational performance
community investment
ethical
Cite This Article
Kaidu Jovia & Kirwisa Matovu (2026). Corporate Social Responsibility and Organisational Performance: A Case Study of MTN Uganda. Metropolitan Journal of Academic and Applied Research, 5(8). https://journals.miu.ac.ug/pages/article.php?article_id=738
More in This Issue
View full issue →
21
The Relationship Between Workplace Stress and Job Satisfaction in Uganda: A Case Study of Mityana Town Council
workplace stress
job satisfaction
workload
work-life conflict
22
The Role of Front-Desk Services on Guest Loyalty in 3-Star Hotels in Kampala: A Case Study of Sky Hotel International, Kampala, Uganda
front-desk services
guest loyalty
staff responsiveness
personalised service
23
The Role of the Media in Influencing Public Attitudes Towards Environmental Sustainability in Uganda: A Case Study of Radio Campaigns on Waste Management in Kampala City
media
radio campaigns
public attitudes
environmental sustainability
24
The Semester, The Champions, And The Wager: Student Discipline At The Crossroads Of Education And Gambling
Student gambling
sports betting
academic discipline
Champions League