Journal
Metropolitan Journal of Academic Multidisciplinary Research
MJAMR
Social Influence, Customer Attitude and Intention to Adopt Mobile Banking Among Selected Microfinance Institutions in Kampala Metropolitan
Alex Irumba, Victor Mugabi, Kamugisha Nelson
| Journal | Metropolitan Journal of Academic Multidisciplinary Research (MJAMR) |
| Volume / Issue | Vol. 2, No. 7 |
| Published | 31 July 2023 |
| ISSN | 3006-4384 |
Abstract
This study examined the relationship between social influence, customer attitude and intention to adopt mobile banking in selected microfinance institutions in Kampala metropolitan, Uganda. The study applied a cross-sectional design with a quantitative research design. The study was conducted across customers of microfinance institutions in Kampala metropolitan region. Primary data was obtained using structured questionnaire instrument. SPSS (v. 25) and Med-graph system were used to analyze data. Results were presented using frequency tables, correlation analysis, regression analysis, and Med-graph. The study obtained positive relationship between social influence and adoption of mobile banking. There was a positive relationship between customer attitude and adoption of mobile banking. Likewise, it was established that a positive relationship exists between social influence and customer attitude. This study established that both social influence and customer attitude significantly predicted adoption of mobile banking, and that the better predictor is customer attitude. Furthermore, the study found that customer attitude is a partial mediator in the relationship between social influence and adoption of mobile banking. This study concludes that willingness of customers to adopt mobile banking is inclined the nature of influence they encounter socially. It also notes that customer attitude is inevitable in determining adoption of mobile banking. The study recommends that; microfinance institutions must increase social influence; and strive to influence customer attitude towards mobile banking. The research also suggests further research on social influence, customer attitude and adoption of mobile banking among financial institutions in Uganda; social influence, customer attitude and adoption of mobile banking focusing on both the demand side and supply side; and longitudinal research.miu.ac.ug/publications 1142 METROPOLITAN JOURNAL OF SOCIAL AND EDUCATIONAL RESEARCH ISSN: 1813-4270 Vol. 2 Issue 4, July - 2023, Pages: 1142-1153 research investigating the relationship between social influence, customer attitude and adoption of mobile banking across financial institutions in Uganda.
Keywords
social influence
customer attitude
intention and mobile banking
Cite This Article
Alex Irumba, Victor Mugabi & Kamugisha Nelson (2023). Social Influence, Customer Attitude and Intention to Adopt Mobile Banking Among Selected Microfinance Institutions in Kampala Metropolitan. Metropolitan Journal of Academic Multidisciplinary Research, 2(7). https://journals.miu.ac.ug/pages/article.php?article_id=1006
More in This Issue
View full issue →
1
A Study on the Effect of Corruption Practices on the Implementation of Government Project in Uganda a Case Study of Koch Goma Town Counci
corruption practices and government project
2
A Study on the Impact of Social Media on the Promotion of the Hotel Industry in Uganda a Case Study of Arcadia Suits Kampala
social media and hotel industry
3
An Evaluation of Taxation as a Tool for the Public Sector Development in Uganda: A Case Study of Kiboga Distirct Local Government
evaluation
taxation
public sector and development
4
An Evaluation of the Effects of Advertising on Consumer Brand Awareness in an Organization, a Case Study of Mukwano Group of Companies
advertising
consumer brand and organization
5
An Evaluation of the Impact of Teachers Performance Appraisals on the Organizational Productivity a Case Study of Secondary Schools in Mukono District
teachers
performance appraisals and organizational productivity