MJAMR

Electronic Banking and Customer Satisfaction, a Case Study of Dfcu Bank, William Street Branch

Gumisiriza Godwin, Kabanda Richard


Abstract

The study aimed at electronic banking and customer satisfaction and it was guided by the following objectives; To analyze the relationship between e-funds transfer and customer satisfaction of DFCU Bank, William Street branch, Kampala City, to examine the relationship between telephone banking and customer satisfaction of DFCU Bank, William Street branch, Kampala City and to assess the relationship between internet banking and customer satisfaction of DFCU Bank, William Street branch, Kampala City. The study population consisted of 215 respondents (DFCU Bank, William Street branch human resource manual, 2019). These consisted of 5 administrative bank managers and 15 lower bank officials and 195 customers. The administrators were chosen because they had the responsibility of overseeing the implementation of the electronic banking in the bank. In analyzing quantitative data, the data was sorted as per its allocated codes and entered into a statistical package known as Statistical Package for Social Scientists (SPSS) to generate both descriptive and inferential statistics that create the mean, mode and median; the variance, standard deviation, frequencies and percentage. Findings shown a moderate linear relationship (Multiple R = .188) between internet banking and customer satisfaction of DFCU Bank. Going by the adjusted R Square, it was shown that internet banking account for 16.7% change in customer satisfaction of DFCU Bank. Thesefindings were subjected to an ANOVA test, which showed that the significance (Sig F = .001) of the Fishers ratio (F = 16.958) was greater than the critical significance at .05 (Polycarp et al., 2023). Hence, the findings were accepted. DFCU Bank managers should develop a system that provides up to date and relevant financial information with good user interface consistency in orderto enhance trust. To counter the legal threat and security posed to net banking and e-commerce, the necessary legal codes backing the industry must be established; this will enhance the growth of the industry.

Keywords

electronic banking and customer satisfaction
Metropolitan Journal of Academic Multidisciplinary Research

Cite This Article

Gumisiriza Godwin & Kabanda Richard (2023). Electronic Banking and Customer Satisfaction, a Case Study of Dfcu Bank, William Street Branch. Metropolitan Journal of Academic Multidisciplinary Research, 2(10). https://journals.miu.ac.ug/pages/article.php?article_id=1047

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