The study aimed at the relationship between brand awareness and Marketing Performance of Uganda Breweries Limited. Financial reports and quarterly results of Uganda Breweries Limited spanning five years from 2016 to 2021 were analyzed to observe historical trends in key metrics like market share, revenue, and net profit. Changes in these numbers were correlated with fluctuations in the company's annual promotional spending on activities to raise brand awareness over the same period. From the findings, there was a positive relationship between Brand Awareness and Marketing Performance (r=0.201, p<0.05). This suggested that a higher level of brand awareness among consumers leads to a higher level of Marketing Performance. Hence, Marketing Performance was highly attainable where high brand awareness exists. With regard to brand awareness, the study identified that UBL’s brand awareness made the least contribution to its marketing performance compared to the other brand equity dimensions namely brand associations and brand loyalty. This implied that awareness did not contribute much to the Marketing Performance of UBL but it did not mean that it was less important, considering that many respondents showed awareness of UBL brands. This was a serious problem to the company considering that the other two dimensions of brand associations and loyalty were highly reliant on awareness.