Journal
Metropolitan Journal of Academic Multidisciplinary Research
MJAMR
The Effect Of Communication Skills On The Entrepreneurial Performance Of Small-Scale Enterprises In Kyengera Town Council.
Akampurira Sarah, Musiimenta Nancy
| Journal | Metropolitan Journal of Academic Multidisciplinary Research (MJAMR) |
| Volume / Issue | Vol. 3, No. 1 |
| Published | 31 January 2024 |
| ISSN | 3006-4384 |
Abstract
The study aimed at the effect of communication skills on the entrepreneurial performance of small-scale enterprises in Kyengera town council. This methodology was deemed most appropriate as it facilitated gathering both numeric and narrative data to offer a holistic understanding of the complex relationship between soft skills and business outcomes. For the quantitative component, a cross-sectional survey was conducted targeting all formally registered small business owners operating in Kyengera Town Council who had been in operation for at least two years. Using records from the local business registry, a sampling frame of 320 eligible enterprises was established from various sectors including retail, services, Agro-processing and manufacturing. From the findings, the correlation between Communication skills and the performance of Small-scale enterprises was (r)= 0.650. This implied that there was a high positive relationship between the two variables since the p-value was 0.000 which was less than 0.01 (p < 0.01). This implied that a positive change in Communication skills results in a corresponding positive change in the performance of small-scale in Kyengera Town Council. and vice versa. To be effective in cross-cultural organizational settings, managers and employees need to be alert to the needs, orientations, values and aspirations of other people. Managers and employees should also be tolerant and critical to listen and observe, sensitively, and nonjudgmentally to one. The effective communication approach especially between foreign managers and the Ugandan co-worker is face-to-face conversation. This conversation when done several times can build familiarity and trust among others.
Keywords
Communication Skills
Entrepreneurial Performance and Small-Scale Enterprises
Cite This Article
Akampurira Sarah & Musiimenta Nancy (2024). The Effect Of Communication Skills On The Entrepreneurial Performance Of Small-Scale Enterprises In Kyengera Town Council. Metropolitan Journal of Academic Multidisciplinary Research, 3(1). https://journals.miu.ac.ug/pages/article.php?article_id=1216
More in This Issue
View full issue →
16
Drivers Of Ict Acceptance And Organizational Performance; A Perspective Of Uganda Breweries
Drivers Of Ict Acceptance And Organizational Performance
17
Effect of Channel Design on the Sales Performance of Monitor Publications Limited, Kampala, Uganda
Radio
Newspaper
Channel Design
Sales Performance
18
Effect Of Credit Terms On Loan Portfolio Performance In Butuuro People’s Sacco Nyakabirizi Main Branch, Bushenyi District, Uganda
Credit Terms
Loan Portfolio Performance
Small Businesses and Enterprises
19
Female Headed House Holds and Family Welfare in Kasese District: A Case Study of Kasese Municipality
Family
Welfare and Households
20
Financial Management Practices And Financial Performance Of Commercial Banks. A Case Study Of Centenary Bank, Mapeera Branch, Kampala Uganda.
Financial Management Practices
Financial Performance and Commercial Banks