The study aimed at the relationship between brand loyalty and marketing performance of Uganda breweries Limited. The results of the regression indicated a low positive relationship between brand loyalty and market performance as shown by a small positive R value of 0.102. This meant that a unit increase in brand loyalty increased market performance of UBL by 0.289 units. The results further revealed that if brand loyalty was held constant, marketing performance equates to 1.117 units. This meant that loyalty affected Marketing Performance by a small magnitude of 0.289 units, however it did not mean that brand loyalty should be undermined towards attaining improved Marketing Performance for UBL. It was recommended that there is a strong need by the company to provide timely, accurate and reliable information to customers on all their products especially in terms of price changes, ensure constant availability of the products at all the distribution points, continuous improvement of and addition to product variety, improvements in packaging