Motivation of channel intermediaries can also be enhanced by setting good commission policies, since the main aim of the marketing channel's participants is to get profits. Lastly, manufacturers have to build trust between and among intermediaries. To be competitive, business marketers have to build effective networks and collaborations within channels, and successful cooperation exists only when the partners trust each other. Distributing a newspaper calls for creation of marketing channels through which it will move from the publishing house to the end-user (the reader). In this study, the researcher set out to assess the effect of channel design, channel administration and channel management technologies on the sales performance of the Daily Monitor Newspaper, a publication of Monitor Publications Limited. Quantitative data was collected from 226 respondents and analyzed to derive the following findings. Channel administration was found to positively predict the sales performance of the Daily Monitor Newspaper by 10.5%, 7.6% and 14.7 % respectively. The study found that MPL had not fully utilized the internet and social media to support Daily Monitor Newspaper sales, yet a significant number of respondents were using the internet and social media. Utilizing qualitative data from 34 informants, however, some customers revealed that it was not easy to access the Daily Monitor Newspaper out of town, while others reported that some of the vendors lacked business etiquette and delivered the wrong consignment of Newspapers. The study recommended that MPL should also develop measurement tools to track performance of vendors, and improve on communication with intermediaries and customers to build stronger relationships at each step of the channel.