MJAMR

Entrepreneurial Motivation, Innovation and Resilience Among Tours and Travel Enterprises in Kampala

Alex Irumba, Victor Mugabi, Jamila Namugenyi


Abstract

The purpose of the study was to investigate the relationship between entrepreneurial motivation, innovation and resilience of tours and travel enterprises in Kampala. This study was a cross-sectional research design along with a quantitative research approach. A sample of 103 tours and travel enterprises was used. Data was obtained from business owners and top manager using questionnaire instrument. Validity of the questionnaire was tested using CVI, while reliability through pretesting and Cronbach Alpha coefficient. Data was analyzed using SPSS (v25) from which frequency tables, correlation and regression analyses were obtained to interpret results. This study found a positive relationship between entrepreneurial motivation and business resilience. The study also established a positive association between innovation and business resilience of tours and travel enterprises. Furthermore, the study found that entrepreneurial motivation and innovation significantly predict business resilience. Moreover, this study ascertained that entrepreneurial motivation is the better predictor of business resilience of tours and travel enterprises in Kampala. The study concludes that motivations or drives which propel entrepreneurial activity are crucial in ensuring business resilience. It further concludes that innovation plays a crucial role in ensuring business resilience. The study recommends tours and travel enterprises engagement in innovation; and entrepreneurship education to stimulate business resilience. This research suggests future researchers to examine relationship between entrepreneurial motivation and business resilience focusing on motivations other than locus of control, risk taking propensity, and achievement oriented; comparative study examining entrepreneurial motivation, innovation and business resilience; and quantitative and qualitative research.miu.ac.ug/publications 269 METROPOLITAN JOURNAL OF SOCIAL AND EDUCATIONAL RESEARCH ISSN: 1813-4270 Vol. 2 Issue 5, August - 2023, Pages: 269-279 approach examining entrepreneur motivation, innovation and business resilience among tours and travel enterprises in Uganda.

Keywords

entrepreneurial motivation innovation resilience tours and travel
Metropolitan Journal of Academic Multidisciplinary Research

Cite This Article

Alex Irumba, Victor Mugabi & Jamila Namugenyi (2023). Entrepreneurial Motivation, Innovation and Resilience Among Tours and Travel Enterprises in Kampala. Metropolitan Journal of Academic Multidisciplinary Research, 2(8). https://journals.miu.ac.ug/pages/article.php?article_id=1340

More in This Issue

View full issue →
36
The Effect of E-Procurement and Accountability in Uganda. A Case Study of the Parliament of the Republic of Uganda.
Birungi Scovia, Otim John William, Irumba Alex
E-procurement and accountability
37
The Effect of Risk Management on Financial Performance of Insurance Companies in Uganda. A Case Study of Aar Health Insurance Services Ltd
Ayebazibwe Babrah, Alex Irumba
risk management financial performance and insurance companies
38
The Impact of Destination Image of Tourism Retention in Uganda: Case Study of Bwindi National Park in Kanungu District
Kyomuhendo Doreen, Dr. Peter Magala, Ojok Alex
destination image sustainable growth Covid-19 and tourism retention
39
The Impact of Employ Motivation on Media Performance. A Case Study of UBC Radio
Asega Juma, Asiimwe Isaac Kazaara, Okee Jill Margaret, Ojok Alex
employ motivation managers and operational staff and media
40
The Impact of Monitoring and Evaluation on the Implementation of Youths Livelihood Programs in Uganda. A Case Study of Makindye Division
Magala Fred, Akampurira Sarah, Ojok Alex
monitoring evaluation implementation and youth’s livelihood programs