This research report study aimed to investigate the “analyzing the relationship between gender inequalities and performance of women in the journalism sector in Uganda. A case study of CBS media”. Questionnaires were used to collect data under a case study research design. Qualitative and quantitative means were used to analyze the data. The objectives of the study used were; To examine the contribution women have played in the growth of Uganda's media industry over the years, to examine the challenges faced by women journalists in Uganda, to examine policies and systems that have been be put in place to ensure women get fair working conditions and equal opportunities in the Uganda’s media industry. To achieve this objective, the study sampled 90 respondents because it is large enough compared to the study population The respondents were selected using simple purposive sampling method, it was important because it gave the researcher freedom to select certain respondents with in-depth knowledge regarding the issue under investigation. From the findings, 58% of the respondents strongly agree that when customers are satisfied, they create a positive working environment, 42% agreed with the statement while none disagreed nor strongly disagreed with the statement. 42% of the respondents strongly agreed that website designing attracts customers to buy products since the products are easily accessible to everyone. 17% agreed with the statement, 25% strongly disagreed saying that what is on the website of some companies is not what is normally delivered while 17% disagreed. The principle of gender equality and development needs to be emphasized as a basic requirement for the equal enjoyment of rights and freedoms of women and men in all sectors. Moreover, the need to develop practical approaches to overcome these gender related issues and concerns must be addressed at all levels in the media industry, Affirmative action policies and programs should be designed to research.miu.ac.ug/publications 900 METROPOLITAN JOURNAL OF SOCIAL AND EDUCATIONAL RESEARCH ISSN: 1813-4270 Vol. 2 Issue 5, August - 2023, Pages: 900-910 ensure that qualified women have equal access to opportunity and are given a fair chance to contribute their talents and abilities.