Journal
Metropolitan Journal of Academic Multidisciplinary Research
MJAMR
Customer Satisfaction And Its Impact On Sales Performance Of An Organization. A Case Study Of Centenary Bank.
Andama Anthony, Mwesigwa Henry
| Journal | Metropolitan Journal of Academic Multidisciplinary Research (MJAMR) |
| Volume / Issue | Vol. 3, No. 5 |
| Published | 31 May 2024 |
| ISSN | 3006-4384 |
Abstract
This study focused on customer satisfaction and sales performance in Centenary bank. In this study the customer satisfaction (measured by perceived quality, perceived value and service delivery attributes) was the independent variable and sales performance (measured by profit margin, sales targets and average purchase value attributes) was the dependent variable. The study used cross sectional design which enabled the researcher to draw the samples from the population over a short period of time. Primary data and secondary data collection methods were used. Quantitative methods were used to collect and analyze the data. The research findings shown by correlation analysis generally indicated that there was a significant positive relationship between the customer satisfaction measured by perceived quality, perceived value and service delivery) and the sales performance measures (profit margin, sales targets average purchase value). The study showed that there existed a high positive and significant correlation between service delivery and sales performance with r=.527 and p=.000<.01. The significant value p = .000 < .01, implied that the relationship between service delivery and sales performance was of high importance. Therefore, the bank management needs to put effort on service delivery.
Keywords
Customer
Satisfaction
Sales
Performance and Organization
Cite This Article
Andama Anthony & Mwesigwa Henry (2024). Customer Satisfaction And Its Impact On Sales Performance Of An Organization. A Case Study Of Centenary Bank. Metropolitan Journal of Academic Multidisciplinary Research, 3(5). https://journals.miu.ac.ug/pages/article.php?article_id=1441
More in This Issue
View full issue →
36
Nature Of Staff And Its Influence On Inventory Management Effectiveness: A Case Study Of Buhinga Regional Referral Hospital
Nature Of Staff
Inventory
Management And Effectiveness
37
Organisational Rationality, Project Resources, Procedures And Project Success; A Case Study Of Selected UNDP Funded Projects In The Public Sector In Uganda
Organisational Rationality
Project Resources
Procedures And Project Success
38
Performance Appraisal And Employee Performance In An Organisation: A Case Of Moroto Town Council
Performance
Appraisal
Employee and Performance
39
Performance Management And It’s Impact On Employee Satisfaction. A Case Study Of Insurance Company Of East Africa, Entebbe Branch
Performance
Management
Employee and Satisfaction
40
Procurement Processes And Logistics Performance Of An Organisation. A Case Study Of Uganda Revenue Authority
Procurement Processes
Logistics Performance and Organisation