Journal
Metropolitan Journal of Academic Multidisciplinary Research
MJAMR
TikTok’s Algorithmic Influence on News Dissemination: A Local Perspective in Uganda
Naswiru Sekamate, Salim Kiyingi
| Journal | Metropolitan Journal of Academic Multidisciplinary Research (MJAMR) |
| Volume / Issue | Vol. 4, No. 12 |
| Published | 31 December 2025 |
| ISSN | 3006-4384 |
Abstract
In the heart of Kampala, Uganda, a fascinating investigation delved into the intricacies of how TikTok's algorithm shapes the way news is shared and consumed among residents of Kibuli Parish. The core aim of this research was to unravel the complex dynamics of how the platform's algorithmic framework affects the visibility, variety, and consumption habits of news-related content, with a specific focus on the emergence of information silos. By adopting a multimodal research strategy, the study seamlessly integrated the quantitative examination of TikTok videos with in-depth, qualitative conversations with local TikTok enthusiasts. A carefully curated group of 40 active news consumers on the platform was selected using a targeted sampling approach, providing a rich tapestry of insights. The data collection process involved the use of rigorously designed questionnaires, interview and content analysis, which were subsequently analysed through a combination of statistical summaries and thematic deconstruction. The results revealed a dual-edged phenomenon: while TikTok's algorithm dramatically boosts the visibility and engagement of news stories, it also inadvertently creates pockets of like-minded individuals and reinforces pre-existing biases, thereby limiting the diversity of perspectives. Furthermore, the algorithm's propensity to prioritize sensational content facilitates the rapid dissemination of misinformation, often overshadowing locally relevant stories. Ultimately, the study concludes that although TikTok has revolutionized news dissemination in Kibuli, its underlying algorithmic architecture poses significant challenges, including diminished content diversity and heightened polarization. To address these concerns, the researchers propose a multifaceted approach, encompassing enhanced content regulation, the promotion of diverse and inclusive content, and increased transparency in algorithmic decision-making, with the ultimate goal of fostering a more responsible and nuanced news consumption culture among users.
Keywords
; TikTok
Algorithm
filter bubbles
news dissemination
Cite This Article
Naswiru Sekamate & Salim Kiyingi (2025). TikTok’s Algorithmic Influence on News Dissemination: A Local Perspective in Uganda. Metropolitan Journal of Academic Multidisciplinary Research, 4(12). https://journals.miu.ac.ug/pages/article.php?article_id=1469
More in This Issue
View full issue →
11
Effect Of Top Management Commitment (TMC) On Organizational Performance. A Case Study Of Mukwano Industries
Top management commitment
organizational performance
leadership effectiveness
strategic
12
Effects Of Data Collection On Return On Assets At Pride Microfinance Limited; Kabalagala Branch In Kampala.
Data Collection
Return on Assets
Microfinance
Financial Performance
13
14
Financial Records Keeping And Performance Of Small And Medium Enterprise In Organizations. A Case Study Of Kawempe Division, Kampala City.
Financial records keeping
SME performance
bookkeeping
small business accounting
15
Moderating Influence Of Organizational Justice On The Relationship Between Labour Turnover And Service Delivery At Ntungamo District Local Government In Uganda.
Organizational justice
labour turnover
service delivery
moderation