MJAMR

Coaching Program and Employee Productivity: A Case of Uganda Broadcast Corporation (UBC), Kampala, Uganda

Gay Mary


Abstract

This study is about the employee capacity building programs in terms of coaching and employee productivity in the current changing world and particularly in corporate organizations in Uganda. It is aimed at examining capacity building programs (coaching) on employee productivity in corporate organizations in Uganda, a case of Uganda Broadcasting Corporation. The study adopted both descriptive and cross-sectional survey research designs with both qualitative and quantitative methods of data collection and was carried out at Uganda Broadcasting Corporation. The study population was 256 out of which a sample of 168 respondents was selected as study sample and it was randomly and purposively selected. Questionnaires and interviews were used as data collection methods. The content validity index was 0.800 while the reliability value was 0.825. Out of the 168 questionnaires administered to the respondents, 140 respondents filled and returned the questionnaires thus creating 83.3% response rate and the feedback rate was concluded to be excellent. Therefore, based on the arguments of Mugenda and Mugenda (2009), the feedback rate in this study of 83.3% is excellent. The results of the study revealed a moderate positive relationship between coaching and employee productivity in Uganda Broadcasting Corporation (r= 0.627, p=0.000). The study concluded that, coaching is an important or influential factor on employee productivity at Uganda Broadcasting Corporation. It was recommended that; Management of Uganda Broadcasting Corporation should organize training and seminars for the employees to increase employee skills, loyalty and competence making them more willing to work harder for the success of the university and that management of Uganda Broadcasting Corporation should consider instituting career counseling programs which will assist employees in exploiting their strengths and potential and avoiding mismatches between individual aspirations, capabilities and organizational opportunities.

Keywords

Communication Broadcasting Coaching Corporation Employee Productivity
Metropolitan Journal of Academic Multidisciplinary Research

Cite This Article

Gay Mary (2023). Coaching Program and Employee Productivity: A Case of Uganda Broadcast Corporation (UBC), Kampala, Uganda. Metropolitan Journal of Academic Multidisciplinary Research, 2(11). https://journals.miu.ac.ug/pages/article.php?article_id=1537

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