This scholarly quantitative approaches. The used in the Organization well study generally explored the data was analyzed using unorganized record keeping impact of Sales promotion on descriptive statistics, and which has hindered the work of organization performance in regression analysis computed other marketers and sometimes Airtel Uganda Limited. using SPSS and content cause conflicts between staffs. Specifically, the study pursued analysis. The findings of the Therefore, the study to establish the impact of sales study shown that sales recommends that that Sales promotion on sales volume, to promotion had a significant Promotion should be given financial performance contribution on Organizational much attention and taken as a (profitability) and promotional performance with a sig. value of tool for administrative packages employed by Airtel (0.000). Furthermore, sales procedures in Airtel Uganda Uganda Limited. Moreover, the promotion had 87.8% direct Limited if its function is to be study adopted a descriptive significant relationship with realized. The management design, a population target of good governance (Sig. = .878), should further ensure that the 100 respondents, and a sample with a (β = 0.006). Other factors work of examining financial size of 52 respondents which had a smaller contribution on statements on a daily basis, plan was arrived at by use of Sloven Organizational performance and offer further trainings and formula by Wilkinson (2005). with just 12.2% significance. development to the marketers to Data was collected from the Therefore, sales promotion had a help them recognize their role study population that included direct and significant and improve on their marketing Sale and Marketing, finance, contribution on Organizational skills since some of them and production department of performance. Therefore, the seemed having limited Airtel Uganda Limited. The study concluded that Sales knowledge as far as marketing study utilized different sampling Promotion had direct principles are concerned. This is techniques which included; significance to organizational helps in improving the purposive and convenient performance but this does not performance of the organization sampling techniques. The study deny the fact that little attention in at all departmental levels. adopted a case study and crossis given to Sales and Marketing sectional survey designs using department, poor technology is