Journal
Metropolitan Journal of Academic Multidisciplinary Research
MJAMR
Customer Satisfaction and Organization Performance a Case Study of Sumz Foods Industries
Tumaini Grace, Enock Zikusooka, Dr Ariyo Gracious Kazaara
| Journal | Metropolitan Journal of Academic Multidisciplinary Research (MJAMR) |
| Volume / Issue | Vol. 2, No. 9 |
| Published | 30 September 2023 |
| ISSN | 3006-4384 |
Abstract
The study aimed at customer satisfaction and organization performance and it was guided by the following objectives; To examine the impact of customer satisfaction on productivity of Sumz foods industries limited, to assess the impact of customer satisfaction on sales volume of Sumz foods industries limited and to evaluate the impact of customer satisfaction on the profitability of Sumz foods industries limited. Quantitative research design was used to capture details of the study which was expressed in numerical terms like percentages, ratios, and population and sample sizes, among others. The study population constituted mainly the staff, the salaried staff and the casual workers at Sumz foods industries limited. These include 100 salaried staff, 10 casual staff and totaling to 110 population. Findings revealed that there was a strongly significant positive correlation between customer satisfaction and productivity (P<0.005, R=0.617**). This implied that when there was one unit impact of customer satisfaction there would be an adverse increase by a unit of productivity. Findings revealed that there was a strongly significant positive correlation between customer satisfaction and sales volume (P<0.005, R=0.517**). This implied that when there was one unit impact of customer satisfaction there would be an adverse increase by a unit of sales volume Employee motivation should be treated by utmost importance. This would help the company obtain productivity from labor which adversely would satisfy the demand of the clients. Lastly, Sums should make sure that it devises ways of ensuring that the already obtained customers are retained and also handled in a way that they can recommend other customers to consume the company products.
Keywords
customer satisfaction and organization performance
Cite This Article
Tumaini Grace, Enock Zikusooka & Dr Ariyo Gracious Kazaara (2023). Customer Satisfaction and Organization Performance a Case Study of Sumz Foods Industries. Metropolitan Journal of Academic Multidisciplinary Research, 2(9). https://journals.miu.ac.ug/pages/article.php?article_id=1594
More in This Issue
View full issue →
46
The Effect of Taxation Policy on the Performance of Small Business Enterprises. A Case of Nakawa Division Central Market
taxation policy
performance and small business enterprises
47
The Effect of Unemployment on Economic Growth of Communities in Uganda. A Case of Kiryandongo Town Council
unemployment
economic growth and communities
48
The Impact of Commercialisation of Fishing on Gender Roles, Among Lake Victoria Shore Fishing Communities of Uganda. A Case Study of Katosi Fishing Village
commercialisation
fishing
gender roles
lake-Victoria shore fishing and communities
49
The Impact of Different Types of Education Services Provided by Current Education Actors and Humanitarian Education Agencies to the Refugees Settling in West Nile Region from 2010-2023
Education in emergencies
disability
gender equality
integrated education in emergencies
50
The Impact of Employee Training and Customer Satisfaction in Uganda. A Case Study of Hotel Africana
employee training and customer satisfaction