Journal
Metropolitan Journal of Academic Multidisciplinary Research
MJAMR
Customer Satisfaction and Organization Performance a Case Study of Sumz Foods Industries
Tumaini Grace, Enock Zikusooka, Dr Ariyo Gracious Kazaara
| Journal | Metropolitan Journal of Academic Multidisciplinary Research (MJAMR) |
| Volume / Issue | Vol. 2, No. 9 |
| Published | 30 September 2023 |
| ISSN | 3006-4384 |
Abstract
The study aimed at customer satisfaction and organization performance and it was guided by the following objectives; To examine the impact of customer satisfaction on productivity of Sumz foods industries limited, to assess the impact of customer satisfaction on sales volume of Sumz foods industries limited and to evaluate the impact of customer satisfaction on the profitability of Sumz foods industries limited. Quantitative research design was used to capture details of the study which was expressed in numerical terms like percentages, ratios, and population and sample sizes, among others. The study population constituted mainly the staff, the salaried staff and the casual workers at Sumz foods industries limited. These include 100 salaried staff, 10 casual staff and totaling to 110 population. Findings revealed that there was a strongly significant positive correlation between customer satisfaction and productivity (P<0.005, R=0.617**). This implied that when there was one unit impact of customer satisfaction there would be an adverse increase by a unit of productivity. Findings revealed that there was a strongly significant positive correlation between customer satisfaction and sales volume (P<0.005, R=0.517**). This implied that when there was one unit impact of customer satisfaction there would be an adverse increase by a unit of sales volume Employee motivation should be treated by utmost importance. This would help the company obtain productivity from labor which adversely would satisfy the demand of the clients. Lastly, Sums should make sure that it devises ways of ensuring that the already obtained customers are retained and also handled in a way that they can recommend other customers to consume the company products.
Keywords
customer satisfaction and organization performance
Cite This Article
Tumaini Grace, Enock Zikusooka & Dr Ariyo Gracious Kazaara (2023). Customer Satisfaction and Organization Performance a Case Study of Sumz Foods Industries. Metropolitan Journal of Academic Multidisciplinary Research, 2(9). https://journals.miu.ac.ug/pages/article.php?article_id=1594
More in This Issue
View full issue →
16
Effects of Early Marriage on Girl Child Education in Uganda. A Case Study of High Way Secondary School Kiganda in Kassanda District
early marriage
girl child and education
17
Effects of Home Schooling on Child Development: A Case Study of Rubaga Division Kampala District
home schooling and child development
18
Effects of Tour Guide Training and the Development of Tourism Industry. A Case Study of Kenlink Tours and Travels
tour guide
training
development and tourism industry
19
Employment Contracts and Employee Performance in Public Institutions in Uganda: A Case of Uganda Registration Services Bureau
employment contracts and employee performance
public institutions and Uganda
20
Evaluating the Impact of Internal Audit Activities on Organizational Performance, a Case Study of Centenary Bank
internal audit activities
organization and performance