MJAMR

Broadcast Media And It’s Effect On The Promotion Of Human Rights In Uganda. A Case Study Bushenyi District

Shamirah Babirye, Richard Kabanda


Abstract

Broadcast Medias are in an effort to disseminate information towards the goodness of the society. The purpose of this study was to investigate the effect of broadcast media in dissemination of information on the promotion of human rights in Uganda, to investigate the Factors militating broad cast Medias against human rights coverage in Uganda and to examine the relationship between broadcast media and the promotion of human rights in Kashenshero town council Bushenyi district. The study adopted a media systems dependency theory which suggests, information resources lead to changes in individuals’ cognition, emotions and behavior. The study population was 178 who included 8 Sub County administrators, 14 Politicians, 8 Parish chives, 40 village leaders, 82 local masses, 6 journalists of Ruhinda FM and 20 officials of the civil society organization. Purposive sampling was used to collect data from Kashenshero sub county officials, civil organizations, political leaders and cluster sampling on journalist of Ruhinda fm. sampling on the. Data collected was analyzed and recorded using statistical packages and reported in form of tables and indicated as frequencies and percentage. The study findings indicated that broadcast media effects the promotion of human rights in Uganda and the study findings revealed that there was a negative correlation between the variable. The study recommends that total freedom of the press is a fundamental human right. Authoritarian of the media seems to hinder the operations of the press to, mass media should be objective, fair and accurate for these are the ethical issues in their operations of which they should abide, by these the credibility and confidentiality in the media will be enhanced.

Keywords

Broadcast Media Promotion and Human Rights
Metropolitan Journal of Academic Multidisciplinary Research

Cite This Article

Shamirah Babirye & Richard Kabanda (2023). Broadcast Media And It’s Effect On The Promotion Of Human Rights In Uganda. A Case Study Bushenyi District. Metropolitan Journal of Academic Multidisciplinary Research, 2(12). https://journals.miu.ac.ug/pages/article.php?article_id=1645

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