The purpose of this study was to examine Customer Care Services and Sales Volume ofFinancial Institutions in Uganda, a case study of Bayport financial Services (BFS). The specific objectives were to examine the relationship between complaints registration procedures and sales volume in Bayport financial services. (BFS), to determine the relationship between complaints investigation and sales volume in Bayport financial services., to establish the relationship between customer care services and sales volume in Bayport financial services. Simple random design and stratified random sampling design were used to get the required sample of clients and to ensure that each member had equal chance of being selected. The study used questionnaire and an interview guide to acquire data from respondents. It was confirmed by a mean of 3.83 and standard deviation of 1.085 implying that the bank actually does conduct full assessment of complaints so they can come to solution for the complaint that can help resolve the complaint. The majority of the respondents strongly agreed with 60%, followed by agree with 23.3%, then not sure and agree with 6.7%each and then strongly disagree with 3.3%. This is confirmation that complaints management actually creates loyal customers. A mean of 4.30 and standard deviation of 1.088 confirms the responses. It was recommended that Bayport financial services should re-implement the complaints registration strategies for example better documentations of customer records,