The role of ecotourism as a means of influencing the path of local development or encouraging conservation activities was not unproblematic. Indeed, an increasing body of literature not only challenges the assumed benevolence of ecotourism but critically questions the role of ecotourism in contributing to the greater social and economic justice so often assumed under these programs. This paper sought to contribute to this growing body of critical literature through an analysis of the impact of ecotourism on the everyday lives of rural villagers adjacent to Bwindi Impenetrable National Park, Uganda, paying particular attention to the social forms of access to and control over the process through which decisions about ecotourism take place. Drawing on a year of ethnographic-based fieldwork, this paper focused on how the commodification of Bwindi as a product of wilderness, a wild and un-spoilt destination marketed to foreign visitors, promotes the external control of conservation spaces by international organizations that ultimately contribute to, rather than alleviate, poverty and dependency in local communities. Beyond providing just another case study, however, this analysis argues that the ‘new’ relations between people and parks created under ecotourism in Bwindi have in actuality created new forms of control and vulnerabilities. The Government of Uganda should consider promoting private sector investment in ecotourism. The professional tourism institution of learning should be expanded if possible and the private sector should be encouraged to operate with concessions from the government of Uganda.