MJAMR

Conference Facilities and Attraction of Corporate Clients to Hotels in Uganda: A Case Study of Jobia Hotel in Mukono, Kampala, Uganda

Kitenda William, Lubaale Rashid


Abstract

This study investigated the relationship between conference facility quality and the attraction and retention of corporate clients at Jobia Hotel in Mukono, situated along the Kampala–Jinja highway-one of Uganda's most strategically positioned hospitality establishments serving the growing corporate travel and meetings, incentives, conferences, and exhibitions (MICE) market segment. As Uganda's business services and regional headquarters sector expanded following the country's return to political stability and sustained economic growth, the MICE market had become an increasingly important revenue source for Ugandan hotels, yet the specific facility attributes, service quality dimensions, and operational factors that differentiated hotels in their ability to attract and retain corporate conference clients had received little systematic empirical attention. Drawing on a survey of 294 respondents comprising corporate event managers, business travellers, hotel management staff, and conference coordinators, the study employed descriptive statistics, hierarchy-of-controls service quality analysis, bivariate correlation and chi-square analysis, and multilevel mixed-effects logistic regression to identify the determinants of corporate client attraction and retention. The results demonstrated that technological infrastructure quality including high-speed WiFi, audio-visual equipment, and video conferencing capability was the single strongest predictor of corporate client attraction (OR = 7.14, p < .001), followed by catering quality (OR = 4.83, p < .001) and accommodation integration (OR = 3.97, p < .001), while at the environmental level, location accessibility (OR = 3.24, p < .001) and hotel reputation score (OR = 2.87, p < .001) were significant structural determinants. The study benchmarks its technology findings against Asiimwe et al. (2026), drawing the parallel that digital infrastructure quality in conference hospitality settings operates with the same structural centrality as in educational settings as the non-negotiable foundational enabler of the service value proposition, without which other facility investments deliver substantially diminished returns.

Keywords

Conference Facilities Attraction Corporate Clients and Hotels
Metropolitan Journal of Academic Multidisciplinary Research

Cite This Article

Kitenda William & Lubaale Rashid (2026). Conference Facilities and Attraction of Corporate Clients to Hotels in Uganda: A Case Study of Jobia Hotel in Mukono, Kampala, Uganda. Metropolitan Journal of Academic Multidisciplinary Research, 5(9). https://journals.miu.ac.ug/pages/article.php?article_id=1897

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