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Metropolitan Journal of Academic and Applied Research

Technological Advancements and Business Growth: A Case of Airtel Uganda

Authors: Sserunjogi Samuel1 , Irumba Alex2

Journal: Metropolitan Journal of Academic and Applied Research (MJAAR)

Volume/Issue: Volume 5 - Issue 7

Published: 06 Aug 2026


Abstract

Telecommunications operators in Uganda have invested heavily in network and platform technology, yet the question of which technological advancements actually drive business growth, as distinct from those which merely maintain competitive parity, remains empirically unresolved. This study examined the influence of technological advancements on business growth at Airtel Uganda. Adopting a positivist philosophy and a cross-sectional survey design, data were collected from 174 respondents drawn through stratified random sampling from a target population of 285 comprising network and technical staff, commercial and marketing personnel, Airtel Money and financial services staff, customer experience personnel, enterprise business staff, and finance and strategy officers. A structured questionnaire measured four technological advancement dimensions, namely network infrastructure advancement, mobile financial technology advancement, digital platform and self-service advancement, and enterprise and data solutions advancement, against business growth assessed through revenue growth, subscriber base expansion, market share, and average revenue per user. Data were analysed using descriptive statistics, Pearson correlation, and multiple regression in SPSS version 26. Findings revealed that network infrastructure advancement recorded the highest mean while enterprise and data solutions advancement recorded the lowest. All four dimensions correlated significantly and positively with business growth, with mobile financial technology advancement strongest (r = 0.712, p < 0.01), followed by digital platform advancement (r = 0.649, p < 0.01), network infrastructure advancement (r = 0.583, p
Keywords

Technological advancement; business growth; telecommunications; mobile money; network infrastructure; digital platforms; duopoly; Airtel Uganda.

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