This study evaluated the effectiveness of UNICEF Uganda's hygiene promotion campaigns within its Water, Sanitation, and Hygiene (WASH) program using a mixed-methods approach. The research employed a sequential explanatory design across eight Ugandan districts representing the country's four major geographical regions. Data was collected from 32 communities (16 treatment, 16 control) involving 1,280 households through surveys, 64 focus group discussions, and 96 key informant interviews between January 2023 and December