Journal
Metropolitan Journal of Academic Multidisciplinary Research
MJAMR
Evaluating the Influence of Radio Broadcast Media on the Implementation of Government Programs in Communities. A Case Study of Top Radio, Kampala
Wamani Keneth, Omedo Vincent
| Journal | Metropolitan Journal of Academic Multidisciplinary Research (MJAMR) |
| Volume / Issue | Vol. 2, No. 4 |
| Published | 30 April 2023 |
| ISSN | 3006-4384 |
Abstract
The study analyzed the influence of community radio broadcast media on the implementation of government programs in communities, a case study of top radio, Kampala. The study objectives included; to analyze the effect of community radio broadcasting on implementation of government programs; to assess the role of radio in community development in Uganda; and to analyze the challenges of radio as an agent of community development in Uganda. The study used a descriptive and correlational research design and its sample size was 52 respondents. The study revealed and concluded that community radio quickly attracts the residents’ attention to the government programs and grows their attachment to it and therefore influencing their support for government programs. community radio s arouses positive feeling about the government programs thus influencing the residents’ implementation of government programs; the study further revealed that community radio s arouses positive feelings to the government programs thus influencing positive implementation of government programs. And that community radio build trust and influence community development, The researcher recommends that organisations should invest heavily in advertising their government programs s since this positively influences implementation of government programs. The study further recommends that marketers use community radio to endorse their government programs s especially if they want to assert a huge market share. This may be the case for luxury government programs.
Keywords
Radio broadcast media and government programs
Cite This Article
Wamani Keneth & Omedo Vincent (2023). Evaluating the Influence of Radio Broadcast Media on the Implementation of Government Programs in Communities. A Case Study of Top Radio, Kampala. Metropolitan Journal of Academic Multidisciplinary Research, 2(4). https://journals.miu.ac.ug/pages/article.php?article_id=809
More in This Issue
View full issue →
16
Factors Affecting the Performance of Female Entrepreneurs in Small and Medium Enterprises a Case Study of Kawempe Division, Uganda
performance
entrepreneurs
small and medium enterprises
17
Graphics Illustrations Showing Child Preparedness Among Pregnant Women in Bbaale a Case of Bbaale Parish Sub County Kayunga District.
child preparedness and pregnant women
18
Influence of Population Growth on Land USE in Uganda. A Case Study of Biguli Subcounty Kamwenge District
population growth and land use
19
Location and Performance of Small and Medium Enterprises in Mbarara: A Case Study of Biharwe West
performance
small and medium enterprises
20
Managerial Skills and Entrepreneurial Performance of Small- Scale Enterprises (SSES) in Kyengera Town Wakiso District
managerial skills
entrepreneurial performance and small-scale enterprises