MJAMR

The Effect of Corporate Social Responsibility (CSR) on Organizational Development of Banks in Uganda. A Case of Centenary Bank, Paidha Branch

Ocida Rovian, Dr Ariyo Gracious Kazaara, Dr Arinaitwe Julius


Abstract

The following goals served as the study's guidelines as it examined the impact of corporate social obligation (csr) on the organizational growth of banks in Uganda using the example of Centenary Bank's Paidha branch: To determine the CSR efforts in which Centenary Bank is involved, to determine the advantages of CSR in advancing the growth of Centenary Bank, and to learn more about the difficulties that Centenary Bank encounters while putting social responsibility (CSR) efforts into practice. According to the results, 40% (90) of the people polled strongly agreed with this assertion, and 57% (129) agreed with it. Wanjala (2011) discovered that CSR does, in fact, improve the business's reputation. This concurs with Keinert's (2008) finding that CSR improves the appealing qualities of the company's image to consumers. There was unanimous agreement in responding to the question about Centennial Bank and connections to the community, with 67.1% (151) strongly agreeing and 31.1% (70) agreeing that CSR strengthens relationships between the Organization and the community. This study suggests that effective legislation, which requires all businesses to behave as ethical businessmen by contributing back to the community, is something that lawmakers should actively pursue.

Keywords

corporate social responsibility (csr) and organizational development
Metropolitan Journal of Academic Multidisciplinary Research

Cite This Article

Ocida Rovian, Dr Ariyo Gracious Kazaara & Dr Arinaitwe Julius (2023). The Effect of Corporate Social Responsibility (CSR) on Organizational Development of Banks in Uganda. A Case of Centenary Bank, Paidha Branch. Metropolitan Journal of Academic Multidisciplinary Research, 2(4). https://journals.miu.ac.ug/pages/article.php?article_id=828

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