MJAMR

The Impact of Government Regulations on the Media Performance in Uganda. A Case Study of Nbs Television

Dr Ariyo Gracious Kazaara, Kamugisha Nelson, Asiimwe Isaac Kazaara


Abstract

The study was conducted to establish the actual role of media in the policy making process in Uganda. It was guided by the following, to examine the effectiveness of media policy making process in Uganda, the level of awareness of government media regulations in Uganda and also establish the contribution of media in the policy making process. The study adopted descriptive design which used qualitative and quantitative research methods on a sample of 150 respondents purposely selected from the target population. The major findings of the study were that, most of the regulations were compatible to satisfy diverse goals but the policies had a symbolic value and lack funds for implementation, the awareness level was low among the respondents, it was also found out that the contribution of the media in policy making process was low. Based on findings it was recommended that the government should sensitize the public on the importance of participation in policy making process and the media owners should increase the coverage of policy making process in their programmes. Government should provide incentives to those media owners who are making a contribution to the policy making process. Government should not heavily interfere with the functions of the media.

Keywords

government regulation and media performance
Metropolitan Journal of Academic Multidisciplinary Research

Cite This Article

Dr Ariyo Gracious Kazaara, Kamugisha Nelson & Asiimwe Isaac Kazaara (2023). The Impact of Government Regulations on the Media Performance in Uganda. A Case Study of Nbs Television. Metropolitan Journal of Academic Multidisciplinary Research, 2(6). https://journals.miu.ac.ug/pages/article.php?article_id=928

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