MJAMR

The Impact of Electronic Banking on Customer Sustifaction Towards the Financial Institutions in Uganda. Acase Study of Ssubiryo Financial Services, Kikubo Branch.

Dr Ariyo Gracious Kazaara, Dr Arinaitwe Julius


Abstract

The accompanying goals served as the framework for the study, which examined the effect of digital transactions on patron contentment with financial institutions in Uganda using Ssubiryo Financial Services' Kikubo Branch as a case study: evaluate the various ebanking services offered by Ssubiryo Financial Services, Kikubo Branch, ascertain the variables that impact client happiness there, and investigate the link among electronic banking and customer satisfaction there. The correlation coefficient (0.276) indicates a shaky positive association among client satisfaction and e-funding. As the P-value (0.041) is less than 0.05 and this is statistically meaningful, we disregard the null hypothesis and come to the conclusion that there is a connection between E-Funding and customer happiness. Ssubiryo financial services should place a high priority on fostering customer trust while enhancing the system's effectiveness. The ongoing pursuit of trust-creating actions is necessary to increase trust in online banking. To increase confidence, Ssubiryo financial services managers should create a system that offers current and pertinent banking details with a pleasant user experience.

Keywords

Internet banking E-Funding Telephone banking Customer Satisfaction
Metropolitan Journal of Academic Multidisciplinary Research

Cite This Article

Dr Ariyo Gracious Kazaara & Dr Arinaitwe Julius (2023). The Impact of Electronic Banking on Customer Sustifaction Towards the Financial Institutions in Uganda. Acase Study of Ssubiryo Financial Services, Kikubo Branch. Metropolitan Journal of Academic Multidisciplinary Research, 2(6). https://journals.miu.ac.ug/pages/article.php?article_id=931

More in This Issue

View full issue →
1
Advertising and Business Growth in Kisoro District: A Case Study of Kisoro Municipality
Tubenawe Surainah, Akampurira Sarah, Asiimwe Isaac Kazaara
advertising and business growth
3
Analysis on the Role of Accounting Information Systems on Financial Reporting in Organizations a Case of Sbm Investments Kajansi
Engule Yunusu, Lukwago Ismail
Accounting Information Systems And Financial Reporting
4
Assessing Customer Care Services and Sales Volume of Small Scale Retail Businesses: A Case Study of Mpanga and Kabundaire Markets in Fort Portal Tourism City.
Kato S.B. Patrick, Diploma Allan, Kembabazi Monicah, Kobugabe Harriet, Murungi Derick
customer care services sales volume and small scale retail
5
Assessing How Employee Job Rotation Affects Workers Productivity in Organizations a Case Study of Action Against Hunger, Kiryandongo District.
Wekesa Paul, Dr Ariyo Gracious Kazaara
Employee job rotation workers productivity and hunger