Social media is a rapidly evolving platform for people lately to communicate, express themselves and share content of all kinds regardless of the distance that separate them. It has given rise to a new cultural paradigm that drives technology and businesses while changing the way people interact. As a tool, social media is a double-edged sword; while it has many benefits, it can also influence people in unhealthy ways. The study focuses on the impact of social media on cultural practice. The study used non –probability sampling. It employed both the qualitative and quantitative data collection tools which included questionnaires, and, interviews. The study used both qualitative and quantitative and quantitative data collection tools in order to ensure efficiency and accuracy in data collection. Qualitative data was analyzed the thematically by coding, while information from questionnaires was analyzed by use of statistical package for Social Science (SPSS) which generated the tables and percentages. The findings of the study revealed that social media has been a major part of our lives. It has totally affected our cultural practices in both positive and negative ways. There are so many positive impacts of social media on culture. Social media has increased connections between people and created an environment in which you can share your opinion, pictures and share knowledge on different spheres of life been academic, spiritual materials and just about life in general. It has also become important for businesses because at the same point, you need to use social media in your business for example for marketing and advertising. On the other hand social media has influenced our cultural practices in negative ways. People can share whatever they want to on social media and some of this information might be inappropriate. People have become more conservative about each other’s perceptive related to political views, religion, social rights and culture. The ugly part of social media is that there tons of unnecessary information shared by people and also bullying and harassment on social media has been increased. People can make brutal and negative comments about anything and anyone. Kids might be affected and are manipulated by some sites in which there is inappropriate information. For example, the positive influence of social media on children is that it allows them to be competent citizens in a digital age where they can fully participate in the broader society and learn the social skills of that generation while the negative side of social media on children according to Mrunal (2018) is that screen relationships also detract real life relationships and building social skills in children and teenagers. This happens as they grow up without learning how to read non-verbal cues and facial gestures of people. Social interaction is critical to developing the skills needed to understand other people’s moods and emotions. Hence children growing up interacting mostly with social media may turn out nonempathetic and also become poor at communicating verbally and nonverbally. In line with its findings, the study made a number of recommendations to policy makers and parents; government should restrict on what should be posted on Received: 03.08.2024 Accepted: 07.08.2024 Published on: 30.08.2024 Corresponding: Author: research@miu.ac.ug/publications 357 Metropolitan Journal Of Academic Multidisciplinary Research ISSN: 3006-4384 Vol. 3 Issue 8, August2024, Pages: 357-368 social media, to work hand in hand with mobile providers in monitoring of social media and brings to book for those found wanting and that parents should also monitor what the children are doing on social media.