The study examined the relationship between marketing innovation, entrepreneur resilience and business success among traders in Kampala after the lockdown. The objectives of the study were; establish the relationship between marketing innovation and success of businesses; assess relationship between entrepreneur resilience and success of businesses; and examine the joint effect of marketing innovation and entrepreneur resilience on the success of businesses. The study was a cross sectional research design along with a quantitative research approach. A sample of 97 traders was used in the study, selected from traders located in downtown Kampala along streets of Nakivubo, William, Luwum, Ben Kiwanuka. Data was obtained from either a business owner or manager using structured questionnaire. SPSS v. 25 was used to analyze data. The study used frequency tables, correlation and regression analysis to interpret results. This study found a positive association between marketing innovation and business success. The study also found a positive association between entrepreneur resilience and business success. Furthermore, this study established that marketing innovation and entrepreneur resilience are significant predictors of business success, with entrepreneur resilience turning out as the better predictor. The study concludes that both marketing innovation and entrepreneur resilience are exceptional factors that lead to business success. The study recommends traders in Kampala to exhibit more resilience, and enhance marketing innovation in order to succeed. Moreover, this research suggests future researcher to investigate the relationship between marketing innovation, entrepreneur resilience and business success from a broader perspective of Kampala; and conduct longitudinal research examining the relationship between research.miu.ac.ug/publications 669 METROPOLITAN JOURNAL OF BUSINESS & ECONOMICS (MJBE) ISSN: 1813-4238 Vol. 2 Issue 4, July - 2023, Pages: 669-683 marketing innovation, entrepreneur resilience and business success from a broader perspective of Kampala.